thedailywhat:

Most Disturbing Ketchup Packet Of All Time of the Day: Designed by Publicis Mojo for CALM: New Zealand Campaign against Landmines.

From the press release:

Using a ketchup sachet, we demonstrated the horrific nature of living in a land mine affected country and how much a part of everyday life that horror is. The idea is simple: as you tear open the sachet you also rip through the child’s leg and the ketchup inside pours out like blood.

Added Bonus: Weight loss from never eating french fries ever again.

[via.]